There is a belief in Content Marketing that good content attracts visitors but great content hooks people for life. So, marketers must deliver the right content to the right person. Data can drive several aspects of content marketing strategy to make sure that the marketing efforts are effective.
But what is content marketing?
Content marketing is a technique of creating and sharing valuable and reliable content to acquire maximum attention and hence leading to profitable consumer action
Basically, it’s an art to attract and retain customers by distributing valuable content to enhance customer behavior. Here, visual content takes a lead. Today visual content is taking a hype as people are now more interested in visual graphics, data, videos rather than just content. Interactive graphics are now a big thing. They can take many forms from quizzes, blogs, articles, videos, and even e-learning modules. Today only content alone is not sufficient to attain customer attention. Content Marketing is a method that puts an element of control back on the users and if we do it right it helps to bring life to content helps to learn something, gain ideas and also get feedback and idea.
Use Quality Content for SEO
Interactives engage viewers to your product which is useful for marketers as people spend more time on the page and recognize the brand and then it will result in their action by buying your product or service.
It is also believed that if we are not taking advantage of audio and visual rich media as a part of content strategy then we are missing potential clients that prefer to process information other than just reading. People get engaged while checking the information and therefore they take action towards it. Interactives are an active process, A smart marketer knows when to make their content active.
Interactives should be such that makes complex data into a meaningful visual. So that the viewer gets into the information and should engage himself into the product and takes action.
The next step is that the content should raise the brand of the product we want to offer and should be informative and entertaining. For example, we can include quizzes or maps to drive brand engagement. This content should be personalized apart from being informative and entertaining.
And the last step in interactive content marketing is that the explanation of the product should be customized, different people have different expectations so, it should match their expectations. We shouldn’t opt for one policy for all. Instead we should customise it according to users.
Content Menegentment System
Today user experience is very important for any product or service, according a survey done almost 74% of the businesses believe that user experience is formost priority. So for this they should engage in visual interactives.
Its not just a trend, its a future if advertising. We live in a time where we are all being bombarded with more content than what we actually need. So if we want to stand out and make an impact, we should make our content engaging and Interactive.