Call action the right way, It might not seem like it, but every site needs to have a call to action, which is a response you want visitors to complete. In order to achieve this, you must create an effective call to action that encourages users to act.
All websites should set goals for users to complete, even if it isn’t an eCommerce website. That’s why it’s so important to create an effective call to action for your site. Besides, a call to action will bring focus to your site, direction for your visitors, and a way to measure the success your site is having.
Here are some tips to create an effective call to action:
1. Identify the problem:
Users will be likely to complete a call to action once they have recognized the need to do it. The best way to do it is to identify the problem before asking people to respond, then you give them the solution they’re looking for. It’s very important that you don’t forget to show the benefits of responding. Encourage users to complete the call to action by communicating what they will get out of it.
2. Focus your actions:
Studies made in supermarkets have revealed that when shoppers see way too many options, they tend to be less likely to buy anything. So, it’s important that you focus on your actions. You should always try to guide your visitors through the website step by step. Remember that the number of appropriate calls to action will depend on the type of website you have.
3. Users questions:
Completing a call to action requires making a payment or giving some personal details, which means that, frequently, users tend to have concerns and even questions. Keep in mind that making users feel comfortable and secure while navigating on your site, will make them feel safe enough to complete the call to action, call action the right way
We recommend not forcing users to go haunting for a return policy or delivery charges. Make sure you let customers know how often they are going to be receiving your emails. Also, let them know that the option to unsubscribe is available and that it’s very easy to use.
4. CTA position:
The place in which you position the call to action on your website is crucial. If you associate the face and the call to action, this will help visitors to focus on the call to action. Also, if the face is looking towards the call to action, this will also have caught the attention of users.
5. The color and size of your call to action:
Color has always been a very effective way to draw people’s attention. This is something you should consider for your call to action, especially if your website has a limited palette of colors. Try to use colors able to make a good contrast with the background of your Website.
Having an attractive color does help, but so does an appropriate size for your call to action. Assize is a very important aspect, we recommend making a big call to action so users can easily notice it.