Do SSL certificates affect Google rankings? Yes SSL certificates affect Rankings, Google Webmaster Trends Analysts Zineb Ait Bahajji and Gary Illyes announced TransfigurationÂ that Google has been testing and is now using HTTPS encryption as a ranking signal.
“For now it’s onlyÂ a reallyÂ lightweight signal – affecting fewer than 1%Â of worldwideÂ queries and carrying less weight than other signalsÂ likeÂ top-quality content – while we give webmasters timeÂ to modifyÂ to HTTPS,” said the Google analysts.
SSL (Secure Sockets Layer) encryption protects users’ privacyÂ and privateÂ information from being accessed by unauthorized individuals. SSL protection is particularlyÂ valuable on eCommerce sites where sensitive payment information, including MasterCard numbers, is at stake.
The move falls in line with Google’s missionÂ to makeÂ a far betterÂ experience for its customers. “We’re also workingÂ to formÂ the webÂ safer more broadly,” Bahajji and Illyes noted. “A big part ofÂ that’sÂ ensuringÂ that websites people access from Google are secure.”
Should I install an SSL security certificate on my siteÂ due toÂ Google’s update? Yes, because SSL certificates affect in Ranking.
Switch from HTTP to HTTP
Google is encouraging all webmastersÂ to formÂ the switch from HTTP to HTTPS to stayÂ all users onÂ the onlineÂ safe. Though the algorithm update currently will only affect fewer than 1% of all global queries, Google has stated thatÂ they’llÂ plan toÂ strengthen it over timeÂ so asÂ to encourage making the switch.
Knowing that, if your website collects anyÂ kind ofÂ personal information about your customers,Â it is timeÂ to formÂ the switch to HTTPS soon. IfÂ you are doingÂ not collect user information on your website, thenÂ you’llÂ presumablyÂ not beÂ suffering fromÂ this algorithm change until further down the road,Â and therefore theÂ updateÂ isn’tÂ as urgent. However,Â it’sÂ still recommendedÂ that you simplyÂ make the switch eventually to follow security best practices.
IfÂ you’reÂ an e-commerce site without SSL encryptionÂ you ought toÂ expectÂ to ascertainÂ a dip in rankings (if not just from the algorithm signal, but from more and more users not trusting your site). Users recognize HTTPS encryption, andÂ it is alsoÂ a signÂ to your customersÂ that you simplyÂ care about their information privacy.Â during thisÂ case, move quicklyÂ to formÂ the change.
I wantÂ to put inÂ the SSL certificate on my site. How doÂ I buy started?
Google has already published some basic tipsÂ to urgeÂ startedÂ together with yourÂ move to HTTPS and plans to publish even more best practicesÂ within theÂ coming weeks. Here are some tips, straight from Google Online Security Blog:
First decide ifÂ you’llÂ needÂ one, multi-domain or wildcard certificate
Use 2048-bit key certificates
Don’t block your HTTPS site from crawling using robots.txt
Allow indexing of your pages by search engines where possible. Avoid using the no index robots meta tag
Follow best practicesÂ to varyÂ your website’s address
Use relative URLs for resources that reside onÂ an equivalentÂ secure domain & use protocol relative URLs for all other domains
For more contact Webzguru, our specialists help you to install SSL,