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Frequently Asked Questions

The site needs to be marketed on an ongoing basis. Fresh information also needs to be put into the site to keep it up-to-date and interesting. If you sign-up for the maintenance contract, we will update the website as and when it is needed and content is provided by you.

You also need to monitor the website traffic, analyse the keywords that are being used to reach your website, where and what time of the day the traffic is good or bad and act on it to improve them. You need to monitor any emails or requests that are generated by the visitors of your website and reply them as soon as possible. Early replies get good image about your business.

Ongoing Costs

Website hosting, email hosting and the domain registration renewals are the minimum annual costs for any website. If it is a e-commerce website which accepts data via secure forms, you need to renew SSL certificate on yearly basis, unless you purchase it for multiple years. If your website is very popular and exceeds the allocated bandwidth, there may be additional bandwidth fee.

Some website owners prefer to market their site more proactively, make regular updates, send email newsletters etc. Ongoing costs depend on exactly how you wish to use your website.

Ajax is a group of inter-related web development techniques used for creating interactive web applications. A primary characteristic is the increased responsiveness and interactiveness of web pages achieved by exchanging small amounts of data with the server “behind the scenes” so that the entire web page does not have to be reloaded each time the user performs an action. This is intended to increase the web page’s interactivity, speed, functionality, and usability.

If you really want to have, it can be done, but we strongly discourage these pages. They’re both outdated and redundant. People simply click on the ‘skip intro’ button or get frustrated that there’s an extra step before they can see your website. It’s far better to have a Flash header or have a Flash intro incorporated in the home page.

One more reason not to have them is because of search engines. Content of home page is very important. Search engines calculate how deep each page is from the home page, the deeper the pages are the lower the rank is. By having Splash or Entry page, basically you are pushing every single page on the website one level deep for absolutely no valid business reason.

No, it is not required to host with us. Typically we recommend that our clients host with us because we have standardized our servers to handle all of the services that may be needed for the project deployment. Majority of our clients do host with us and very few choose to keep their existing hosting companies. We will work with you on any scenario.

Absolutely! we can study your current website, analyse it, discuss your goals, and redesign your website according to your requests.

In order to design and format your Website, we need you to provide us with the following before starting. Additional things such as Power Point presentations, video files, articles, soft copy of forms for downloading are optional and can be incorporated if you have them.


Again, we can always use your existing literature to work from. Usually the logos on brochures, letterhead, etc. are more than adequate. If you have your logo in electronic file format, such as .GIF or .JPG or .PNG or .PSD or .TIF format. If you do not have one, we can design one for you.

Text or Content

If you have (or can get) the text-based information you want on your site in electronic file format, we prefer it this way. Acceptable file formats are .TXT, .WRI, .DOC, .RTF, .XLS, .SXW, .ODT, .WPD (Word Perfect), .HTML, .SXC, .ODS. Our next preference is to scan text from a printed page. Handwritten text is strongly discouraged (and there would be additional fee). If you do not have any existing content, please get it written by a content writer/copywriter, which you can use in your brochures as well.


Remember that the World Wide Web is a visual medium. If you have photos of your products, services, place of business or even yourself, we will include them. If you have soft copies in .GIF or .JPG or .PNG or .PSD or .TIF format, that is great. Instead, if you have actual photos, we will scan and resize and optimize them for you and include them. If you do not have printed photos, but have photo negatives, we can scan them as well. If you do not have any photos, but have them in your brochures, pamphlets, catalogues, etc. we will scan them even though their quality won’t be as great as the previous options. If you do not even have brochures, pamphlets, catalogues, and if you are located in India, we can send our digital photographer to take digital photographs.

25 Word Description & Keywords

Most Web surfers use WWW search engines and directories to find your web site. These search sites use either a description or keywords in their search. Your description should include the words or phrases that someone might use to search for your business/ products/ services. You can submit as many keywords that you can think of. Remember these are words someone might use to try and find your site (i.e., bed & breakfast, or car repairs, etc.), so think of yourself as a potential visitor to your web site. We will help you in deciding those keywords.

A static website is one that is written in HTML only. Each page is a separate document and there is no database that it draws on. What this means functionally is that the only way to edit the site is to go into each page and edit the HTML – so you’d either have to do it yourself using a web page editor or we can edit the site each time you wanted something changed.

A dynamic website is written using more complex code and can do a lot more. For instance, we can make an area where you can log in and change various parts of the website, such as adding information or products or changing existing products. eCommerce websites, news websites are some examples of dynamic websites. This is because each page is constructed based on the information in a database, and the information in that database can be changed via another interface.

Dynamic websites can reduce ongoing maintenance costs if you don’t want to change things yourself with a web page editor or with the HTML. They usually cost more to develop, as they require more complex coding and a content management utility needs to be developed to help you manage your website information.

Another benefit of dynamic websites is that they allow you to change only the content of the website and not the design, so you will not be able to accidentally break the visual style of the website. They have other benefits when websites start to get very large, as they make data management much more efficient and your website more expandable.

Many clients do a combination, having some dynamic areas such as a product catalog where they have to change information or pictures regularly, and leave other pages such as contact information as static pages.

Websites are very flexible. What you start with can change and evolve as you need or want. A website is not like purchasing printed material where once it is printed you are stuck with it as it is. Your website can change any time you want. You can change anything from the text content to the overall design, or add new feature to your existing website any time you choose. Keep your visitors interested in returning by keeping the information on your website current and changing the website to include new information.

As a rule your home page should not take longer than 8 seconds to open. If it takes longer than that you can risk losing visitors. People on the web are usually wanting instant gratification. Graphics should be optimized to load quickly. You can save your slower loading pages for after you get the visitors attention. Your site should reflect your target audience’s wants and needs. Your website should be easy to navigate so that your visitors don’t get lost.

All the web pages developed by us are optimized to load quickly. We move all common code, i.e., code that is loaded in each page, into a separate page which is loaded by the browser only once and cached for the rest of the page. We remove all unused HTML tags, white space so that page size is reduced and loads quickly. We optimize all graphics to have best quality at the lowest possible size to load quickly. If the website is hosted on our web servers, we also use server compression that decreases download time by an order of magnitude.

We can integrate the most common payment gateways (PayPal, Google Checkout) on our eCommerce websites, however you might have a specific request and it might take some time to study that specific case. We are open to discuss with you and help you during the integration process. It may impact the amount of time we initially defined at the start of the project.

Page layout is the geometry of a page. It will help us to define how many regions will appear and how they are visually organized.

What would depend on the goals of your web site. If you run a business website you would include as much information about your products or services that your customers would need to purchase from you. We will discuss with you in detail about this and guide you at the time of signing up for services.

We receive 100% of your estimated total as a deposit prior to beginning work. We accept check, online transfer to our bank account and all popular credit cards including Visa, Mastercard, Discover, American Express through Google Checkout and PayPal as well.

Yes, you own the website and you can make changes at any time if you wish. You need to have a licensed copy of a Web design software and know how to transfer files to and from your live website (which are included in our website hosting setup documentation that is sent to you at the time of hosting).

As we designed you website, it would be easy for us to do changes and you may want to sign-up for one of the website maintenance contracts as appropriate to you. Maintenance contract is a separate service and is NOT required to get web design service from us.

We also offer some good online tools (add ons) to help you with content and picture changes on your website. You might ask for more details if you’re planning to update your website yourself. If you’re getting a eCommerce or database solution from us, those tools give you a back-end where you can define and update content on your website fairly easy.

We completely guarantee our design work. After viewing the initial draft(s), if you are not satisfied and we offer revisions based on your feedback. If you are not satisfied even after revisions and wish to discontinue work, we will refund 100% of your deposit. Please note that, all the work done by us until that point is owned by us and you can not use it in any manner without our explicit permission.

Once you place the web design order, customer service representative will be in touch you. Project Manager for your project also will also work with you closely. Account executive will be in contact with you all the time.

Once the final payment is received, you will receive 100% ownership of your Website. We will make all the files including PSD files available for you for download. If your website is large and file sizes are very large, we will mail you a CD with all the files.

It varies from website to website based on the requirement. In the initial consultation, we will provide you the timeline estimates for your project.

If you have the content for your site written before the design process begins, it will help in completing the project quickly. Content should be in electronic format. Not having your copy completed before the design process can significantly delay the completion of your website.

For Web design, we use Macromedia Dreamweaver. Dreamweaver generates very clean HTML code that meets W3C validation standards compared to other products. In addition, we also use several in-house developed software to fine tune the code and to make sure it meets our company web design standards.

For Web graphics, we use Adobe Photoshop, Macromedia Fireworks and Macromedia Flash, because they provide clear, compressed graphics that load fast so as not to keep your visitors waiting. Unlike the competition and freelance web designers, we use all licensed software.

Yes, you can do it yourself or get it done in-house if you feel you are able to accomplish the things listed here on getting successful on the Internet. However, we strongly suggest enlisting the talents of a professional.

Your Website is your “24×7 salesperson to the whole world.” It is the only persuasive element of your website. Website content—if written properly—is what reaches your customers on a personal level and shows them how you are the solution to their problems. Words are our sole source of communication. They trigger our emotions and are the defining factor in most of our decisions (especially our buying decisions). A professional copywriter understands how to blend emotion, the communication style of your target customer, and the details and facts about your business into a harmonic flow that is well received by your clients and triggers a desire to buy.

In addition, if good search engine positioning is of importance to you, you need to realize that the selection of effective keywords and delicate balance of keyword saturation in your copy is absolutely vital to success.

Website a new sales channel to your business which works 24 hours a day 7 days week irrespective of whether you are on vacation or busy with something. When you open an office or showroom, did you do all of the interior decoration by yourself or some one with no-brand? I am sure you spend lot of resources and got it done in the right way by highly qualified professionals. You did that because, that office/ showroom is the one that gets customers or sends them away. No matter how great products or services that you have, that office or showroom is very important. Isn’t it?

Note that, you have some people working in that office or showroom to interact with customers where as on the website, it has to do on its own without a live person in the website, since it is virtual showroom or sales office. Just imagine how many efforts your sales person puts to convince the customer about your products and services, which the website has to do by itself without any human presence which indicates how much responsibility a website has and how important it is for your business.

Do you really want such a highly important task for your business, which is the heart of your complete internet sales channel for the whole world which should work 24 hours a day 365 days a year, get it done by a fresh college graduate or freelancer? Even though I am highly a qualified professional with noted experience in these services, I did not do myself, rather our office did it by taking it as if it is a customer project and by going through all the international standards and our company strict quality control process, because it is important to our business.

Website is the image you present to the Internet world. Either it brings more customers or even turns them away forever based on what and how you present it to the customer. If you think you have a great brand offline and can afford to have any kind of website, you are wrong. Having a great brand offline and lousy website will turn away the smart customers who use latest technology. They not only skip buying via your website since they know that you are not competitive in using latest technology effectively, they may also turn away from buying offline thinking you are still using ages old technology in all aspects of your company operations or they think you are techno phobia

When you hire, you can peacefully focus on your core business while leaving your online business strategy to the experts.

Website Design and Development FAQs

FAQ pages are often overlooked on a business website or done poorly. But with careful execution they’ll be good for you, your customers and your bottom line
One of the most important, valuable and powerful pieces of content on your website isn’t your contact page – although that’s still a massive website must-have. It’s actually something that often goes overlooked. It’s the Frequently Asked Questions or FAQ page, and it’s one that businesses don’t always feature on their website when they really should.
In fact, many web users have come to expect the trusty FAQ page as a way to quickly find out more. Why? Because people are time poor, and want to know what you do and offer quickly, without navigating through pages of existing content or picking up the phone – most people just won’t bother.

A smartly constructed FAQ page is a great way to provide the information that people seek but also so much more! Here are some strong reasons why FAQ pages are good for you, your customers and your bottom line. If you’ve yet to implement one on your site, then this blog post is one you need to read.

1. How will a FAQ page save time?

In business time equals money, and a well-constructed FAQ page will save you some of the many emails and phones calls fielding the same questions about your opening hours or return policy. Your FAQ page can do the talking for you and provide the nitty gritty on pricing and payment and other operational details. This information can also be a valuable way to manage expectations, which leads us to our next FAQ …

2. How can my FAQ manage the expectations of new customers?

Since a website is often the first point of contact a customer has with a brand, a well-developed FAQ page is the ideal place to communicate the terms and conditions of your product or service and manage expectations from the beginning. It’s always less awkward for customers to know now that after hours call out fees will be incurred or public holiday surcharges apply than finding out later.

3. How can I subtly sell my business’s products/services with a FAQ?

We’re glad you asked. There are so many ways that you can subtly sell with your FAQ page. Instead of a boring, mechanical set of Q&A’s it can be the place to inject the personality of your brand and answer the questions in a friendly and helpful way, helping to building a connection with your audience. But there are many other ways your FAQ page is a standalone sales tool in itself.

Practically anything you want to tell your customers about how good your service is, or the benefits of your products can be framed as a question that’s frequently asked. Customers don’t like feeling they are being sold at, but the beauty of providing information in questions and answer form is the information is about what you do (and don’t do.) This is information which is useful for the customer to know – and will actually be read, unlike overly promotional sales copy. If you are providing this information on your site in an FAQ page and your competitors aren’t, you already have an upper hand.

An example of a selling question:

QUESTION: ‘What is the best brand for a complete home theatre system?’

ANSWER: ‘X brand is a continually popular choice for its long lasting components, history of innovative features, durability and high quality sound and picture quality. Customers tell us they love their X brand we sell because it ticks all the boxes they typically look for when it comes to choosing a home theatre system’

Whatever the standout features of your business are, they should be incorporated into your FAQ along with how your business makes it easy for customers and all the selling points that you want to communicate. If it’s that you don’t include credit card fees consider a question like:

QUESTION: Are there any credit card surcharges or other fees?

ANSWER: No, we don’t believe in charging you for the privilege of using your own money. We gladly accept all payment options and will never include any hidden fees or surcharges in our prices.

4. How can FAQ pages overcome objections and misconceptions?

As well as communicating benefits and features of your products and services in your FAQ and answering questions that can address selling points, your FAQ can also address the darker ideas in the minds of your customers and turn around anything that could be preventing them from giving you their business. There are many questions you can overcome objections or misconceptions about your product or industry and have a non-obvious humble brag about your business. An example of this is:

QUESTION: Why is your service more expensive than your competitors?

ANSWER: While some of our services are more expensive than our competitors, we offer a complete service that includes delivery, removal of all old equipment and complete installation which many other services do not. We are also able to be there within the same day of your enquiry.

This question shows that you can overcome any objections by differentiating the service that you provide and at the same time highlighting the benefits of choosing your service over another.

5. How can I make my FAQ page search engine friendly?

Another major reason your website should use a FAQ page is to leverage search engine enquiries on questions people ask related to your industry. Since web users ask Google and other search engines millions of questions each day, if your company answers these in a useful and thoughtful way you can capitalise on this search engine traffic, and pick up extra customers along the way. An example of a search engine friendly question for a carpet cleaning business would be:

QUESTION: How do you remove red wine stains from carpet?

The answer could provide some DIY techniques to remove wine stains including using vinegar or baking soda and using a blotting technique over a rubbing motion. You can then mention professional carpet cleaning can often be the best way to completely remove stubborn stains, tying the solution as part of the service that your business offers.

The benefit of answering questions that people are searching for on your website is that potential customers can find your business through their internet travels, and it positively positions your brand as a company that really wants to help and provide assistance where they can. You might not get them as a customer the first time, but they’ll be more likely to think of you first when they need a carpet cleaning service since they’ve already heard about you.

6. How should my FAQ page be structured?

It’s important that FAQ pages aren’t overly long. Visitors want bite sized information that they can quickly digest. That’s one of the main reasons why they are on the page in the first place. If there are many questions that relate to a similar theme, these should be included in a category like ‘Pricing and Payment Questions’ ‘X Product/Service Questions,’ etc. By doing this people can find the questions most relevant to them at a quick glance.

When deciding what questions to answer the most important questions should be a mix of the ones that are commonly asked such as ‘Do I need to be home for carpet cleaning’ along with useful practical questions like payment, time frames, and a few powerful selling questions like were outlined above. Some examples of companies with effectively structured FAQ pages are Office Works and University of NSW Admissions.

By implementing a well-structured, planned and thoughtful FAQ page, you can develop a very useful piece of content for your site, and a standalone selling tool – one that is often overlooked, and just as often – not developed as effectively as it could be.

If you need a help developing your FAQ page, or other pieces of powerful content for your site, Media Heroes are your Brisbane web marketing experts and can tell the story of your business with our in house content writing service.

Call the Media Heroes today on 1800 GO HERO for a content strategy tailored to the needs of your business.

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