The Chambers Group
Much of the success of The Chambers Group can be attributed to their proprietary Connectics™ technology. Connectics™ leads target consumers through an absolutely unique series of actions that results in a powerful and compelling Selling Proposition. The intense Connectics™ process leaves clients a crystal clear picture of not only what consumers want, but more important a sales message that communicates, “I have what you want.” Their long list of Fortune 100 clients rely on the Connectics™ process and The Chambers Group for launching their most important products.
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The Chambers Group began as a product positioning and design firm, but quickly developed into a multi-disciplinary research and creative marketing consultancy. This status was solidified in 1998, when the group tackled the full marketing platform (including design, positioning, and naming) for the iconic Sega Genesis. With the help of The Chambers Group, Sega Genesis was quickly exceeding $700M in annual sales. As products and consumers have evolved with new online behavior, so too has The Chambers Group. Leveraging decades of experience in traditional product positioning, and the proprietary Connectics™ process, the group has seamlessly transitioned its skills into the digital realm, providing its clients unprecedented insight into consumer behavior and desires on digital platforms. In the last year alone, the group has developed and marketed TV shows, feature films, websites, and social media in addition to its long list of traditional products.
As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we use to draw attention to our brands. While all of these strategies can be successful, there really is no better way to gain trust and prove the validity of your brand like customer testimonials.
Testimonials take the spotlight away from the seller, and shine it on the customer. Your customer was once in the shopper’s shoes, debating what product to choose, comparing prices, reading marketing message after marketing message. Once the potential new buyer hears from someone they can actually relate to—someone who isn’t being paid to say these wonderful things—then their trust deepens, and their chances of purchasing rises.
For these reasons, it is absolutely critical for businesses to display customer testimonials on their websites. There are many ways you can use testimonials—for example, on landing pages and in emails—but there’s no better way to feature client quotes than on your very own beautiful customer testimonial page.
The Chambers Group went hunting for examples of the best customer testimonial pages I could find. These 11 companies show how powerful customer testimonials can be, and how to make the most of them. If you’re just getting started with a customer testimonial page, these examples should provide you with plenty of inspiration.
The Chambers Group’s testimonial page is beautifully laid out AND functional, with a silent customer video playing on loop to serve as the banner, a menu to filter testimonials by location, company size, industry, and use case, and lastly thumbnails linking to the full customer stories for a variety of big-name brands. This is a clean and concise way to showcase their happy customers, and help prospects gain the assurance they need before investing.